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A set of illustrative promotional posters and images to support buying second-hand clothing and sustainable fashion consumption, to coincide with Sustainable Fashion Week run by Fashion Revolution from 20th - 26th April.
Raising awareness of the detrimental impacts of the fast fashion industry, encouraging changed consumer behaviour and inspiring girls aged 14-17 to buy clothes second-hand.
Initial ideation sketches
Initial digital sketches for poster 1
Initial digital sketches for poster 2
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